Helping Businesses
Make Smarter
Decisions
I'm Diaa Abu Al-Saud, a Data Analyst who transforms complex datasets into clear, actionable intelligence. SQL · Python · Power BI · dbt
I'm a results-driven Data Analyst with a passion for transforming raw, messy data into strategic insights that move businesses forward. My work sits at the intersection of data engineering, statistical analysis, and business storytelling.
Whether I'm designing a dbt pipeline for a fintech client, building an executive Power BI dashboard, or running an A/B test for a marketing team — I bring the same rigor: clean data, clear thinking, honest insights.
The tools I master
to deliver results
Featured Projects
Built an end-to-end churn prediction pipeline analyzing 2M+ customer records across 18 behavioral features. The model achieved 85% accuracy and identified $1.2M in at-risk revenue, enabling proactive retention campaigns with 34% conversion rate.
Consolidated 5 regional sales datasets into a real-time Power BI dashboard. Automated 40 hours/month of manual reporting, giving executives instant visibility into performance.
Designed a reusable A/B testing framework for a SaaS client. Ran 8 concurrent experiments with proper sample sizing and statistical significance testing.
Built a multi-touch attribution model tracking $2M+ in marketing spend across 6 channels. Revealed that 35% of budget was misallocated.
Designed a full analytics stack for a $5M/year e-commerce brand: dbt models, customer segmentation, cohort analysis, and real-time Looker dashboards.
Case Studies
End-to-end Power BI dashboard analyzing 9,994 orders across 3 years and 4 U.S. regions. Surfaced $286K profit breakdown by category, identified regional performance gaps, and tracked segment-level trends — enabling data-driven pricing and inventory decisions.
Full-year analytics for Egypt's largest underwear brand: 3.38M EGP revenue, ABC segmentation, pricing audit, returns analysis.
Advanced causal inference dashboard measuring true marketing incrementality via geo-lift experiments and ATE modeling across all channels.
End-to-end ML-powered analytics platform built on 10,000 customer records. Integrates 8 production models — CLV prediction, churn scoring, SHAP attribution, RFM segmentation, pricing elasticity, and causal scenario simulation — delivering boardroom-ready intelligence with real-time interactive controls.
End-to-end executive dashboard analyzing 60,000 transactions across 6 MENA cities (2020–2024). Surfaces regional ROI gaps, Q4 seasonal peaks worth 32% of annual revenue, loyalty-driven LTV uplift, and a near-zero discount paradox — with interactive filters across region, channel, category and season.
Interactive Previews
Freelance Services
Flexible, project-based engagements designed to deliver measurable business value — not just deliverables.
Not sure which service you need?
Let's have a 30-minute discovery call. No commitment, just clarity.
What Clients Say
Diaa transformed how we understand our customers. The churn model he built didn't just predict who would leave — it gave our CS team a clear action plan. We saved $1.2M in the first quarter alone. Absolutely exceptional work.
We hired Diaa to build our marketing attribution model. What impressed me most wasn't just the technical depth — it was his ability to translate complex statistics into clear business recommendations our CMO could act on immediately.
Our data pipeline was a mess — 14 disconnected sources and analysts spending half their day cleaning data. Diaa built a complete dbt architecture in 8 weeks. Our team now ships insights 3x faster and trusts the numbers completely.
Ready to make your data
work harder?
Let's discuss your data challenges. Whether you need a quick analysis or a long-term analytics partner, I'm here.